PepsiCo has merged all of its India-based company-owned bottling facilities into himalayan market unit and peninsular market unit.
Himalayan market unit is a result of merger of the north and east units whereas peninsular market unit is a result of consolidation of the west and south divisions.
The move is part of the US-based beverage giant's plan to remove organisational hierarchy layers for quick decision making to drive growth in a slow economic environment.
PepsiCo beverages CEO Gautham Mukkavilli was quoted by The Economic Times as saying that the merger is aimed at improving operating efficiencies.
"We expect the restructuring to help in faster alignment of resources in terms of sales and distribution, quicker decision making, and better geographic alignment of commercial strategies," Mukkavilli added.
Himalyan unit will be headed by PepsiCo veteran Satyavrat Pendharkar and the peninsular unit will be headed by Samudra Bhattacharya.
According to the company, both the market unit heads have the power to make independent decisions in case of changes in the market dynamics and consumer demand.
PepsiCo currently has 38 beverage bottling plants, of which 24 are franchisee-owned, and the rest are company-owned.
