NOHO, a US-based lifestyle beverage company, will expand the distribution of its functional lifestyle beverages throughout Asia, including Hong Kong, Macau, Singapore, Taiwan and mainland China.
An agreement to this effect was signed by NOHO and Early Light Industrial to form NOHO Asia.
Early Light Industrial chairman Francis Choi Chee Ming said that the company is delighted to partner with NOHO to expand its business in China, Hong Kong, Macau, and Singapore.
"In the past few years, the economic growth and the change in lifestyle in these areas resulted in increasing demand for beverage products like NOHO. We believe these market expansions will provide greater sales opportunities for us," added Ming.
NOHO currently produces 8.4oz NOHO Gold and 2oz NOHO "The Hangover Defense".
The company had entered into a distribution agreement with Southern Wine & Spirits in September 2013, and had also agreed to distribute to Light Group properties in Las Vegas and Miami in December.
