Saffron Road, the packaged food brand of American Halal Co. Stamford, Connecticut, is about to launch what it calls the first frozen entrée of its kind -- Chana Saag with Cumin Rice, is said to be the first in the US that is non-GMO verified.
It will complement Saffron Road's existing 12 World Cuisine frozen entrees, including four Indian varieties to appeal to the growing popularity of Indian cuisine in the US. Chana Saag includes tender, organic chickpeas and leafy fresh spinach mildly spiced and sautéed with exotic Indian herbs served in a bed of cumin rice. Besides being verified non-GMO, the item is all natural, gluten free, vegetarian and certified halal.
"Earning the Non-GMO Verification for our products is a big priority for Saffron Road and a huge added value to passionate natural food consumers who are actively seeking out Non-GMO foods," said Adnan Durrani, CEO of Saffron Road. The new entrée will be available nationwide later this month at Whole Foods Market stores for the suggested retail price range of $5.49 to $5.99.
"We were motivated to add another ethnic frozen entrée to our portfolio as consumers continue to ask for more vegetarian and Non-GMO options," added Jack Acree, executive vice president of sales and marketing. "We continue to look for more gaps to fill in the marketplace; look for Saffron Road to produce even more innovative products throughout 2013."
