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Current Position:Home » News » Beverages & Alcohol » Beverages » Topic

Young Adults Turning to Coffee

Zoom in font  Zoom out font Published: 2013-01-15  Views: 32
Core Tip: New survey data from the NPD group finds that 18- to 24-year-olds are turning to coffee, rather than caffeinated sodas, as their pick-me-up of choice.
coffeeIn 2002, about 25% of 18- to 24-year-olds reported drinking coffee sometime within a two-week period. By 2012, the percentage of young adults drinking coffee in that same time frame hit 39%.

"It's an explosive growth in the consumption of coffee," says Harry Balzer of the NPD Group.

Recent studies link coffee consumption to a range of good health effects, including decreased risk of dementia and decreased risk of depression among women.

But experts say there is one downside that's often overlooked: Coffee consumption can get in the way of a good night's sleep.

"Our data has shown that a brewed coffee contains much more caffeine than a cold cola beverage" says Bruce Goldberger, a toxicologist at the University of Florida.

The Center for Science in the Public Interest took a look at several popular items and analyzed their caffeine content. It found that a 12oz. cup of coffee from Starbucks contains about 260mg of caffeine, which is about five times more than a 12oz. can of Diet Coke.

The caffeine content of coffee varies widely. McDonald's coffee, for instance, has about 100mg for a similar-size serving, which is significantly less than Starbucks. Dunkin' Donuts coffee is somewhere in the middle.

 
 
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