Yoplait has launched new Yoplait Pro-Force, a Greek yogurt that contains 9g protein per 3.5 oz. The product is available in Strawberry Blast and Mixed Berry Burst flavors, in snack-size offerings.Yoplait Kids associate marketing manager Ashley Karr said that Yoplait Pro-Force yogurt was inspired by the brand's Greek line of yogurts.
In looking at the protein benefits of Greek yogurt for adults, we naturally considered this a terrific product that would provide higher protein for active tweens," Karr added.
Yoplait Pro-Force contains no artificial colors, flavors or sweeteners. It is available nationally for a suggested retail price of $2.99 per 4-pack.
In the US, Yoplait is manufactured by General Mills. Headquartered in Minnesota, US, General Mills had fiscal 2012 net sales of $16.7bn. Its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso.
