Fruit marketing cooperative Sunkist, in partnership with Stemilt, has launched Lil Snappers citrus line of kid-sized fruit.
The launch is part of Stemilt's Lil Snappers program to market kid-sized fruit. The grab 'n go 3 lb. citrus bags join Stemilt's apple and pear lineup.
Stemilt Growers is a leading tree fruit growing, packing and shipping company based in Wenatchee, Washington.
Lil Snappers come in five Sunkist citrus varieties available in the US and Canada: Navel oranges, Cara Cara navel oranges, Moro blood oranges, Minneola tangelos, and California mandarins. In addition to the new citrus offerings, Sunkist and Stemilt plan to introduce mixed-variety bags, such as Gala apples and Navel oranges, later this year.
Sunkist and Stemilt plan to drive demand at the retail level with engaging packaging and display elements.
The Lil Snappers Sunkist/Stemilt collaboration was announced last fall. The premium, kid-sized fruit is packaged in re-sealable three-pound bags that are designed to stand up in retail displays and consumers' refrigerators for easy storage.
In addition to convenience, the Lil Snappers line will offer variety as well with new citrus/apple and possibly pear combos being offered later this year.
Both companies plan to maintain sales of their own products under the Lil Snappers brand, with Stemilt handling apples and pears, as well as the combo bags, and Sunkist handling oranges.
