Amway, a US-based direct-selling company, has unveiled a new vitamin - Nutrilite Kids Multipops Multivitamin, for kids.
Nutrilite Kids Multipops Multivitamin features grape-flavored crystals and contains natural ingredients. It is free from artificial colors, flavors or preservatives.
The sugar free Multivitamin, sweetened with Stevia, offers 18 essential vitamins and minerals and features natural fruit concentrates from guava, papaya, passion fruit and pineapple, said the company.
Amway North America Marketing vice president Jori Hartwig said that although it important to include a daily multivitamin as part of a healthy routine for a child's development, it can be a challenge for kids to take their vitamins consistently.
"MULTIPOPS will help get them excited about taking vitamins every day. It's fun, great tasting and good for them, too," added Hartwig.
A box of Nutrilite Kids Multipops Multivitamin with 30 packets is priced at $29.99.
