Consumers have a great confidence in regional products. Although regional sales have won in importance during the last few years, there are still a lot of possibilities in the market potential for further growth. The participants of a discussion forum, which was part of the Grüne Woche in Berlin, came to this conclusion.
"The fact that growers are in direct contact with the consumers and in this way can show the authentic origin and production of their goods, is part of the strength of the direct sales in the region." Joachim Rukwied, chairman of the 'Deutsche Bauernverband' (DBV) explained.
Jörg Müller, vice chairman of the 'Bundesverband des Deutschen Lebensmittelhandels' (BVL), stressed that regional sales are a fixed part of the foodstuff trade these days with a growing image and growing turnover.
The offer and buying of regional products decreases the distance between producer and customer. In this way agricultural companies in the region are supported.
The forum offered a good opportunity to discuss the theme of regional sales from various perspectives. The entire chain - agriculture, foodstuff industry and trade - were part of the discussion. Leaders from all segments of the value chain presented their sales concept during the forum for regional products and amongst others discussed questions about cooperation between producers and trade and the characterization of regional products.
