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USA: Budweiser's Clydesdale wins Ad Meter by a nose

Zoom in font  Zoom out font Published: 2013-02-05  Authour: News Editor
Core Tip: Budweiser has chosen a name for the young Clydesdale that appeared in the Super Bowl commercial.
Budweiser has chosen a name for the young Clydesdale that appeared in the Super Bowl commercial.

"Hope" is the name that was picked after the company asked the public to submit name suggestions through their Twitter account.

This wasn't the only name that was released Monday evening.

Budweiser also revealed another young Clydesdale that it will name "Stan" after the late Cardinal great, Stan Musial.

The Clydesdales celebrate the 80th anniversary of their association with Anheuser-Busch in 2013.

The Budweiser winner is about a guy who breeds and raises a Clydesdale horse, only to wistfully watch it leave for the big-time. Then, three years later, at a big-city parade, man and horse re-unite in an emotional embrace.

"That was absolutely heart-warming," says Tyler Stocks, an Ad Meter panelist and journalist from Greenville, N.C. "When I think of Budweiser, I think Clydesdale horses."

For A-B, whose major-brand beer sales have taken a hit in recent years, it's a return to marketing glory after slipping out of Ad Meter's top five last year. Through the years, A-B has won 12 Ad Meters, more than any other advertiser.

Executives were toasting the win at A-B Sunday night. Paul Chibe, vice president of U.S. marketing, says he's incredibly proud of the Clydesdale ad. It "touches a chord," in consumer hearts, he says.

The baby Clydesdale featured in the A-B ad was born on Jan. 16. Prior to the big game, A-B launched a social media campaign asking consumers to suggest names for the young horse. Among the names offered up: Barley, Buddy and Brewster. A-B expects to announce the foal's name on Tuesday.
Budweiser's Clydesdale

 
 
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