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Budweiser launches limited-edition beer developed alongside barley farmers

Zoom in font  Zoom out font Published: 2019-07-18  Origin: fdiforum  Views: 2
Core Tip: Budweiser has launched a new limited-edition beer created in collaboration with the farmers who have grown the barley used to brew Budweiser.
Budweiser has launched a new limited-edition beer created in collaboration with the farmers who have grown the barley used to brew Budweiser.

At 5.4% ABV, Budweiser Harvest Reserve is brewed with all-American barley that is toasted longer for a bolder taste and a crisp hoppy aroma that finishes smooth.

The new beer is an all-malt recipe that uses 100% American grains from family farms. Each bottle features the signature of Jim Dixon, a fifth-generation Budweiser barley farmer who collaborated with brewmasters on the recipe.

“While our relationship with many of these farmers goes back generations, Budweiser Harvest Reserve is the first time we’ve collaborated on a recipe together,” said Ricardo Marques, VP of Marketing Core & Value Brands at Anheuser-Busch.

“Releasing this beer for the harvest season is Budweiser’s way of celebrating farmers after a year spent preparing for these precious few months.”

Budweiser Harvest Reserve will be available this month in Des Moines, Iowa and Omaha, Nebraska.

The brewer said that beer will be available throughout the harvest season, while supplies last.

 
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