Chia seeds have been dubbed “the running food”, “a miracle” and “the ultimate super food” by advocates and athletes because of the high content of omega-3 fatty acids and fibre, as well as the valuable proteins which are contained.
Ireks head of sales International Maurice van Tongeren said: “We have been preparing for this launch for some weeks now and initial presentations with wholesalers have been extremely positive.
“Customers are genuinely interested in new ideas and innovation as well as in recipes and products for a healthier lifestyle.”
There aren’t many products using chia seeds in the UK market currently, but it really is an amazing ingredient and, above all, tasty too” said Lee Pugh, Ireks UK sales manager. “We’re looking forward to the next few weeks” he added. This year, Ireks plans on developing a range of innovative bread and cake mixes continuing on from their recent successes in the UK.
