CLR Roasters, a wholly owned subsidiary of US-based AL International, has expanded the presence of its Café La Rica Gourmet Espresso and Josie’s Java House coffee blends and flavors through direct store distribution routes.
Café La Rica and Josie's Java House brands, which were available in 231 locations in South Florida at the beginning of 2013, are now available in over 450 stores throughout the state of Florida.
Around 318 Publix Super Markets, 150 Winn-Dixie stores, 192 Wal-Mart stores, 33 Sedano's Supermarkets and Associated Grocers, which services 450 independent stores throughout the state, are authorized to sell both the coffee brands.
Within Wal-Mart stores, Café La Rica, along with the addition of three Josie's Java House items, can be found on the shelves of 759 Wal-Mart's in 14 states.
Café La Rica is available in New York, New Jersey, Florida, Georgia, North Carolina, South Carolina, Pennsylvania and Illinois.
Josie's Java House is being marketed in California, New York, Arizona, Nevada, Ohio, West Virginia and Pennsylvania.
CLR Roasters roasting president Ernesto Aguila said, "We are most excited about the success of a recent rollback program being offered in Wal-Mart Stores as well as a number of promotions taking place within Winn-Dixie, Publix Super Markets and various independent retailers across the state."
