CLR Roasters, a subsidiary of Youngevity International, has signed a five year agreement totaling up to $10.4m in revenue with JBM Sales & Marketing, a leading specialty food sales and marketing company.
JBM Sales and Marketing represents the ten NASFT (National Association of Specialty Food Trade) lines of Gourmet Foods.
The multi-year agreement grants CLR Roasters the exclusive right to roast, grind, and package coffee for the following six private label brands: Robert Rothschild, Sarabeth, Brew La La, Emilies, Savory Coast, and Organic Bean for regular coffees, decaffeinated coffees, organic coffees, and a variety of flavored coffees all in fully printed 12oz. retail bags. Upon the expiration of the five-year term, the agreement provides for automatic renewals for successive terms of five years.
"We are very excited to continue to expand our fruitful relationship with JBM Sales & Marketing," said Ernesto Aguila, President of CLR Roasters. "The team at JBM, in awarding this long-term contract, has chosen to capitalize on CLR Roasters 'Field to Cup' capabilities. This contract strengthens the continued expansion of our private label business and further exemplifies CLR Roasters' ability and growing reputation in delivering high-quality coffee products and exceptional service to our customers."
Dave Briskie, Youngevity's Chief Financial Officer, said, "We are pleased that we have earned the confidence from JBM Sales and Marketing such that they have placed the sourcing, roasting, packaging, and quality control of such prestigious brands in our hands. This contract will begin positively impacting CLR's business immediately as we continue to build on a record year of growth and revenue for CLR Roasters."
JBM Sales & Marketing CEO, Jerry Mintz, said, "It's an absolute pleasure working with the CLR team. The CLR employees are absolutely the company's greatest asset. It does not make one bit of difference whether the product is coffee, tea or cocoa. A company is only as good as the people it keeps. JBM is proud to work with the CLR family. The success of the JBM and CLR dynamic will be solid preparation, hard work, and learning from one another in order for the two companies to grow and prosper over the next few years."
