CLR Roasters, a wholly-owned subsidiary of Youngevity International, has entered into an agreement with Marketing Management's (MM) subsidiary brokerage firm Market Solutions (MS) to represent its ground coffee brands on a nationwide sales campaign.
The brands under this initiative include Café La Rica Espresso and Josie's Java House.
With this agreement, Marketing Management will develop a branded program, enhance brand awareness and increase sales for CLR's coffee brands.
Café La Rica is an espresso brand designed for espresso makers and auto drip coffee makers. Josie's Java House is a ground coffee available in a variety of blends and flavors.
Market Solutions president Randy Hurr said: "These are uniquely positioned brands, offered from a vertically integrated roaster, that will complement the coffee offerings of many retailers which we expect will make these brands very attractive to the grocery market throughout the United States."
CLR Roasters president Ernesto Aguila said that this relationship with MS will assist the company in expanding brand awareness on a national level.
"I fully expect that both of our brands, Café La Rica and Josie's Java House, will have major market share by this time next year, as I believe that current market conditions are creating a perfect storm for us," Aguila added.
CLR also plans to expand its Josie's Java House line with Hazelnut Cream flavor through Walmart.
