Radikal, an Indian exporter of nutritive and healthy food products, is set to expand its business to 65 countries, which also includes Gulf Cooperation Council (GCC), by the end of 2013.
This move comes after the Indian government relaxed export price of Basmati rice due to a large amount of rice stocks.
As part of its expansion strategy, the company had formed key partnerships in GCC states such as Abbar Foods in Saudi Arabia, GTRC in Kuwait, Jasmis Corporation in Bahrain and Bludan Trading in Qatar.
Commenting on the expansion Radikal managing director Siddharth Chaudhary said that the company is set to increase its exports to the GCC in order to meet the growing demand for high-quality nutritive and healthy long-grain rice.
"The GCC traditionally has been one of the leading importers of Indian Basmati rice and accounts for 20% of our total exports. We are confident of increasing our exports to the GCC to 28% by the end of the year," added Chaudhary.
Following the expansion, the company will strengthen its presence in the Middle East and Africa, including Jordan, Lebanon, Yemen and Iraq.
Currently Radikal operates in 30 countries, including those in the GCC, Asia, Europe, United States, Canada, Australia, Africa and the Middle East.
