Fragrance and flavour company Givaudan has opened its new Innovation Centre in Mumbai. Food and beverage customers across the sub-continent will, according to the company, benefit from faster access to Givaudan’s tools and technical services, including Indian consumer-preferred flavour profiles such as mango, dairy and Indian spices and cooking cues.
Representing an investment of over CHF 3.7 million to meet rising customer demand for Givaudan’s technical services from across the Indian sub-continent; the company said that the new Mumbai Flavour Innovation Centre is also the latest demonstration of Givaudan’s on going commitment to expanding its creative and technical capabilities in India.
Givaudan has just completed the expansion of its flavours powder blend capacity at its Daman production facility and is planning a new flavours manufacturing site at Pune.
At the official opening of the facility, Mauricio Graber, President Flavour Division, said: “Growth in developing markets is one of our strategic pillars and we aim to increase our total sales in these markets to 50% by 2015 across all categories. We will achieve this growth by investing in high growth markets like India, through superior local talent, capabilities and consumer understanding, together with world class infrastructure.”
“The expansion of our Mumbai Flavour Innovation Centre enables us to offer sensory science, flavour science and foodservice expertise directly from India for the first time. Together with our in depth understanding of the local Indian market, we are able to offer closer collaboration with our customers, creating true consumer preferred taste experiences to differentiate their products in the marketplace.”
India is one of over 40 countries in which Givaudan has a presence. In 2012 the company grew its business in developing markets by 13.2% in local currencies; it aims to increase its total sales in these markets to 50% by 2015 across all categories.
In 2013, Givaudan said that further investments will be completed in Asia Pacific with the expansion of new spray drying capabilities in Indonesia and the ground breaking of a new savoury facility in China.
