E&J Gallo Winery, a California-based winery and distributor, has rolled out a range of low alcohol wines in the UK to support the growth of lighter style category in the country.
The low alcohol wines released in the UK are Summer White, Barefoot Pink Moscato and Apothic Red. Summer White was also launched in Netherlands and the Nordics.
Summer White, a blend of Chenin Blanc, Colombard, Moscato and Riesling, is similar to Gallo Summer Red launched in the UK in 2011. The 5.5% ABV wine carries notes of ripe apple, pear and citrus, along with subtle floral notes.
Barefoot Pink Moscato is a blend of Californian-grown Moscato and White Grenache. It offers a hint of jasmine and notes of nectarine, raspberry and pomegranate.
The 13% ABV Apothic Red is a blend of Zinfandel, Merlot, Syrah and Cabernet Sauvignon, and offers notes of blackberry, dark cherry and hints of mocha, chocolate and brown spice.
While Gallo Summer White is available in Tesco, Sainsbury's, Morrisons and Asda stores, Barefoot Pink Moscato will be available in Morrisons, both with a price tag of £6.99 per bottle. Apothic Red is priced at £9.99 per bottle.
The winery is supporting the launch of Gallo Summer White with £1m marketing campaign that includes sampling, PR, trade marketing, social media activity and advertising.