Green Mountain Coffee Roasters (GMCR) has entered into an agreement with Unilever North America to offer Lipton hot and iced teas in K-Cup and Vue packs for its Keurig single cup brewing systems.
Lipton's teas will become part of the GMCR's Brew Over Ice collection, a line specially crafted to brew iced beverages with any Keurig brewing system.
Lipton K-Cup and Vue packs will be offered in a variety of channels in the US and Canada beginning in summer 2013.
GMCR president and CEO Brian Kelley said,"Our strategy to partner with world-class beverage brands like Lipton(R) further broadens the consumer choice in the Keurig(R) system and helps us meet a wide range of consumer taste and beverage preferences."
Designed for in home and office use, Keurig single cup brewers use a new brewing and single-cup technology to deliver hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button.
Lipton is a brand of Unilever that offers tea-based drinks, including leaf tea, infusions and ready-to-drink iced tea.
