Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) and Plano, Texas-based Dr Pepper Snapple Group (DPS) have partnered to offer Snapple premium iced teas in K-Cup and Vue packs for Keurig single cup brewing systems.
Snapple K-Cup iced teas will be offered in a variety of at-home and away-from-home channels for Keurig brewer consumers in the United States and Canada starting in spring 2013, with Vue packs slated to follow. The new beverages will join the current Brew Over Ice collection, a line specially crafted to brew iced beverages with any Keurig brewing system, making it easy and convenient to make an iced beverage at home or in the office, the company says.
“We’re happy to welcome Snapple to our family of Keurig brewed iced beverages — a leader in the premium ready-to-drink tea category,” said Lawrence J. Blanford, GMCR president and chief executive officer, in a statement. “With the addition of Snapple to our family of valued partners and brands, we’re thrilled to make available an even wider selection of well-known, quality brew-over-ice beverages to choose and enjoy at the touch of a button.”
“We are always looking for innovative new ways to bring our great brands to our consumers, and we think the Keurig brewing system will do exactly that with Snapple,” added Regan Ebert, senior vice president of brand marketing at DPS, in a statement. “Through our relationship with GMCR, we’re making Snapple teas available in an exciting new format that will introduce us to new occasions and bring new fans to the Snapple trademark.”
