Green Mountain Coffee Roasters (GMCR) has launched its new college-branded Keurig K-Cup MINI Plus brewers in black, white, or platinum color options for a retail price of $99.99.
Keurig provides consumers personal beverage in more than 250 varieties of Keurig Brewed coffees, teas, cocoas and more.
GMCR senior vice president of marketing Dwight Brown said, "Our new collegiate collection of Keurig single cup brewers is a fun, creative way to allow passionate Keurig consumers to showcase their school spirit while enjoying the great variety of Keurig Brewed beverage."
GMCR said that individual college decals are also available for purchase separately for $19.99, and can be applied to any Keurig MINI Plus brewer.
The new college brewers and decals are available exclusively on keurig.com just in time for the holiday season.
The launch of new collegiate collection of Keurig single cup brewers and decals are aimed for students, alumni and college fans of the 10 NCAA Division 1 Schools with decaled brewers.
The college decals are officially licensed to GMCR by IMG College and its licensing affiliate the Collegiate Licensing.