Love Beets’ Beet Juice is a 100% juice beverage that is made from 99% beet juice and 1% lemon juice and produced in the United Kingdom. If you like beets, then this product Super Tasty Beet Juice certainly delivers a potent punch of beet flavor, with a slight touch of lemon to the finish. And that’s pretty much it -- just the natural flavor of beets. Slightly sweet, with a mellow vegetable flavor and a dark purple color that will stain pretty much anything it touches. From a branding and positioning standpoint, the product is clear and easy to understand, which is certainly a positive. The “Love” part of the brand is playful and personable, adding a touch of fun to the product.
An 8.5 ounce PET bottle is certainly sufficient as we could not imagine many people wanting a larger serving of something so potent. Perhaps the only thing to note is that the product requires refrigeration, which is slightly strange given that it’s a hot fill pasteurized product. Regardless, we think that this is a nice little product, albeit one that is certainly going after a somewhat focused niche of beet lovers.
If you like beets, but don’t want to go for the hardcore formulation that is Love Beets’ flagship product, then Cherry and Berry Beet Juice is a nice alternative. It’s still a 100% juice product, but it’s made with a blend of 50% beet juice, 34% apple juice, 10% cherry puree, 5% black currant juice, and 1% lemon juice (along with added ascorbic acid).
Despite being a pasteurized product and containing ascorbic acid, the bottle claims that the product needs refrigeration, which is somewhat surprising. As far as the flavor goes, the added fruit juices do a nice job of toning down the flavor of the beets. However, the product still has an extremely potent beet flavor, so be warned. Visually, the product has a cute looking 8.5 ounce PET bottle that looks like a miniature sports drink or enhanced water bottle. While it would certainly look nicer if it had a custom bottle, we think that they’ve done a nice job of designing a product that feels nutritious and appealing.
However, we have a hard time believing that demand for a product like this is very big as it isn’t a drink that we could imagine consuming on a regular basis. And larger brands, such as Bolthouse Farms that is retailed right next to this product, offer variety and can build loyalty that this brand simply can’t. Overall, a nicely executed product, but we wonder if their focus is too narrow.
