Available in three-pound bags and five-pound race cartons, the packaging will include imagery of the campaign’s spokesperson, four-time NASCAR Cup Series champion Jeff Gordon and the No. 24 Drive to End Hunger Chevrolet. The specially designed packaging is made available as part of C.H. Robinson’s role as a proud supporter of the Drive to End Hunger initiative. C.H. Robinson will also be making donations to AARP Foundation for the initiative throughout 2013, and has committed to donating at least $25,000.
Drive to End Hunger raises awareness and funds to address the problem of hunger among people 50 years and older, as well as develops both short and long-term solutions to the hunger problem.
“We are proud to be able to put C.H. Robinson’s expertise in the produce industry to work with AARP Foundation in their campaign against hunger,” said James Rasmussen, fruit category manager at C.H. Robinson. “This program not only offers unique packaging to shoppers to raise awareness, but also allows us as a company to give back to an important cause.”
A Quick Response (QR) code, available on both packaging options, sends users to a secure AARP Foundation website where direct donations can be made to the initiative. Shoppers that make a donation of $24 or more will receive a Drive to End Hunger hat.
“Too many older Americans, in communities across the country, struggle to put food on the table,” said Jo Ann Jenkins, AARP Foundation president. “We’re grateful for the opportunity to work with C.H. Robinson and some of the nation’s leading food retailers to raise awareness of the problem of hunger among older Americans and AARP Foundation’s efforts to provide solutions through Drive to End Hunger.”
Nearly nine million Americans age 50 years and older are at risk for hunger every day which is a 79 percent increase in the last 10 years. Since AARP and AARP Foundation launched Drive to End Hunger, the initiative has donated almost 16 million meals and driven corporate and individual donor commitments with an expected value of more than $17.5 million.
