With rapid development of economy and culture, consumers are looking forward to an affluent lifestyle and asking for diversified and delicate food which should be tasty and attractive with good functionality safety and quality. The 2013 Food Ingredients China (FIC) underscores the food ingredients with “functional, healthy, and naturally extracted”. To resonate with this year’s show theme and adapt to the changes of market demand as well, DSM presents a range of innovative products and pioneering solutions at the FIC to highlight the idea of “healthy, nutritious and tasty”, and at the same time to fully demonstrate how DSM helps achieve a brighter life through bright science.Optimism leads to a healthy life
DSM’s brand motto “Bright Science. Brighter Living” demonstrates an optimistic attitude towards life and its commitment to make life even better. DSM Food Specialties comes to this year’s FIC with a new tagline “We can make it happen”. Its core value lies in that we believe a sanguine heart and consistent technical innovation will create a better world; we focus more on how to solve problems instead of on problems themselves; we make all efforts to convert our dreams into concrete actions. “Through this new tagline, we hope to showcase DSM’s determination and confidence in providing superior and healthier foods that satisfy customers’ needs. We are committed to addressing challenges with our clients and contributing to the advance of the whole industry”, said Gong Xiangwei, Regional president of DSM Food Specialties, Asia Pacific and global director of Business Unit Hydrocolloids.
Comprehensive nutrients boost the advance in food industry
With more knowledge about health and nutrition, consumers hope food products could contain more functional elements and nutrients. DSM discerns the trend and develops a variety of innovative solutions catering to specific markets, in order to enable food suppliers to meet consumers’ demand. As we all know, collagen is a key factor to preserve smooth skin and strong bones. The collagen enzyme solution introduced by DSM at the FIC can significantly increase the content of small molecule collagen, make it absorbed by human bodies more easily and improve the flavor of food. The solution will greatly facilitate the market share expansion of mid and high-end collagen products.
OatWell® products contain plenty of oat beta glucan and have clinically proven health benefits in the areas of cholesterol reduction, blood glucose control and general gastrointestinal health. According to the health claims approved by health authorities in Britain, the Netherlands, Sweden, the US and Australia, a regular intake of oat beta glucan can remarkably reduce the risk of heart disease. With the rising awareness of health care in China, the damand for foods and functional food that can prevent cadiovascular disease continues to grow. DSM believes there is huge market potential for this kind of functional food in China. Meanwhile, DSM exhibits its advanced products – life's DHA™ and MEG-3® of the global ω-3 series at the FIC. DSM can provide all kinds of ω-3 solutions for the production of food and beverage, functional food and infant formula.
Xie Lei, Vice President of DSM Nutritional Products’ Human Nutrition and Health business in China, noted “DSM is very positive on China’s nutrition and health care market. We hope our cutting-edge technologies and flagship products can help our local clients satisfy the various demand for functional food industry. In the meantime, we aim to contribute to the prosperity of China’s healthy food and nutrition industry and the improvement in Chinese people’s physical fitness on the back of our qualified, healthy and effective products!”
Natural technologies restore delicious flavour
The essence and real charm of food is still its wonderful flavour, especially for Chinese food. On top of producing safe, nutritious and healthy food, DSM is sparing no effort to preserve and enhance food taste in a natural way.
The bio-enzyme BakeZyme® SnoWhite presented at the FIC is a completely green and natural solution designed for the Asian market. It can improve the appearance and taste of steamed bum without compromising the nutrition value. The rich flavor components developed by DSM’s yeast extract solution can considerably improve the quality and savory of soy sauce if the solution is employed in tandem with modern soy sauce brewing technologies.
DSM - Bright Science. Brighter Living.™
Royal DSM N.V. is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders. DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, pharmaceuticals, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM’s 22,000 employees deliver annual net sales of over €8 billion. The company is listed on NYSE Euronext. More information can be found at www.dsm.com
