United Biscuits, a UK-based manufacturer of biscuits and cakes, has launched The Big One McVitie’s Jaffa Cake.The Big One features three layers of fluffy, light Jaffa Cake sponge with zingy orangey filling, all covered with a thick layer of dark crackly chocolate.
The company stated that the new cake is suitable for birthdays, anniversaries, christenings and celebrations of all shapes and sizes.
McVitie brand manager Tom Blair said that the company has been experimenting and tweaking the Big One recipe for a number of years.
"We needed to ensure the sensation of eating the larger Jaffa Cake is similar to the smaller Jaffa Cake so all of our more hardcore fans will enjoy it as much as new Jaffa fans."
"We think that we have now got the perfect balance of orange, sponge and chocolate and think that this cake will create the same debate as the smaller version about which is the best way to eat it," Blair added.
The Big One is available at the retailers including Asda, Morrisons and other supermarkets nationwide and is priced at £7.
