y ice-cream snack – which won its fame in the ‘90s and gathered devoted admirers in Italy – is again on sale, thanks to a fun and intense campaign by which its fan community called for its return through the social networks. Guaranteeing a happy ending, Algida has now relaunched its cult product in great style. To the joy of its nostalgic fans, affectionately known as tachiani, the graphic design project of the pack – together with the iconic bear image that is the mascot/testimonial of the Winner Tacoʼs communication campaign – respects the heritage of the original version while confirming the strength of its presence in the point of sale.
