The US direct-to-consumer wine sales has increased by 10% to $1.46bn in 2012, which is greater than the overall value of wine exports in the US, according to 2013 Direct Shipping Report by ShipCompliant and Wines & Vines.
The report was prepared by combining the different transactions processed through ShipCompliant Direct compliance platform and Wines & Vines' comprehensive database of wineries to find out the consumer shipping channel of a winery.
According to the report, the volume of wines shipped directly to consumer increased 7.7% to more than 3.17 million nine-liter cases in 2012, when compared to 2011 figures.
Among different region wineries, Napa County wineries topped the sales list with $713m worth of wine shipped in 2012. However, the value was less than the overall wine shipping channel.
ShipCompliant CEO Jason Eckenroth said the report will guide wineries emphasizing the importance of direct-to-consumer channel.
"The idea is to give wineries not just the systems to help sell to consumers, but also new ideas and insights to apply to wine sales and marketing," Eckenroth.
US-based ShipCompilant provides wine and spirits suppliers and importers with automated alcohol beverage compliance tools.
