Non-Hispanic consumers in the US consume less chicken, beans, eggs and seafood than do their Hispanic counterparts, according to new findings from The NPD Group a consumer research firm. NPD’s latest research, “NET [National Eating Trends] Hispanic,” finds, however, that chicken and beans are the top two proteins that reflect Hispanics’ heritage, a factor that is key to meal-time choices.
“Chicken is the top main dish food included in US Hispanics’ in-home dinner meals,” according to NPD, and compared to non-Hispanic homes, is included in more afternoon meals.
“It’s important for manufacturers and retailers to understand the role that tradition and heritage play in US Hispanics’ food and beverage choices,” says Darren Seifer, NPD food and beverage industry analyst.
The company also determined that while Hispanics in the US have different preferences in some protein choices, consumption of beef and yogurt are comparable to non-Hispanics. Less frequently consumed proteins among US Hispanics vs. non-Hispanics include: turkey, peanut butter, nuts and cheese, according to NPD.
“Understanding which product categories appeal to each Hispanic consumer group will be critical to effectively connecting with these consumers and understanding the situations and motivations that drive category consumption will enable food companies to influence future sales to these groups.”
