Fruit Vandepoel has wild strawberries in their assortment again. At the moment the pineberry and the raspberry-strawberry are for sale. The blueberry-strawberries are expected at the beginning of May. Wim Vandepoel indicates that Fruitvandepoel has had the raspberry-strawberry and pineberry in their assortment since 2010. "Since then the sales of these products have double. It is the appearance in particular that attracts people. The pineberry is white with red seeds and very different from an ordinary strawberry. The taste is also surprising. It does taste a little like strawberry, but more fresh-sweet. The products are marketed under the brand Beekers Berries."
"The pineberry that we grow is a registered variety protected by growers rights. In the breeding programme various improved selections were found. In a few years they will also be marketed." Wim can see the sales of the pineberry increase. "There is already much more demand than last year. This is because the pineberry is known by an increasingly wide audience. The most important buyers are the better fruit shops and restaurants. Compared to an 'ordinary' strawberry the prices are different, relatively secure. The season will run for a while. They are available up until Christmas!"
At the Belgian wholesalers Fruit Vandepoel fresh and healthy are the key words. Customers can find any kind of fruit and vegetable imaginable in the assortment. Fruit Vandepoel offers home-grown products and imported products. The company is located in Kortenaken and on the wholesale market in Brussels, Mabru.