Nutrition 21 has announced an exclusive distribution and co-promotion agreement with Glanbia Nutritionals in which the latter will co-market Chromax chromium picolinate, Selenomax high selenium yeast, SelenoPure L-selenomethionine and Zinmax zinc picolinate in North America to the food, beverage and dietary supplement industries.
“As an innovative ingredient with impressive scientific support, Chromax chromium picolinate is an excellent addition to our current product line,” said Richard Hazel, CEO of Glanbia Nutritionals. “We are excited to work with Nutrition 21 to increase their current market presence and to add Chromax chromium picolinate and other Nutrition 21 ingredients to our ingredient portfolio.”
"We are enthusiastic about the future commercial impact of this relationship,” said Michael Satow, CEO of Nutrition 21. “Glanbia’s superb sales, marketing and R&D teams make them the ideal partner for Nutrition 21. Our combined sales force will number over 20 industry-astute professionals. Among other things, we look forward to promoting our recent Chromax GRAS affirmation at doses up to 2,000 mcg of chromium per day.”
Chromax chromium picolinate is said by Nutrition 21 to be a perfect nutrient to formulate into products positioned to address many of the health and lifestyle issues that are of increasing concern to the American population, such as cognitive function, weight management, food cravings, mood and support for healthy glucose metabolism.
“With more than 43 human clinical studies in more than 2,300 human subjects and more than 20 active and pending compositions of matter and use patents, Chromax, made in the U.S., is the only form of clinically efficacious dietary chromium that has been reviewed for safety and allowed for marketing by regulatory governing bodies in the US, EU and Canada,” said James Komorowski, vice president of scientific and regulatory affairs at Nutrition 21.
