Naturex is to launch what it claims is Europe’s first clinically proven – and proanthocyanidin (PAC) standardised – organic cranberry powder targeting urinary tract health.
New Pacran Organic is an extension to the existing range of Pacran ingredients, which are said to be clinically proven to reduce the recurrence of urinary tract infections (UTIs). Pacran ingredients are described as unique full spectrum whole cranberry powders, and are not based only on certain active extracts, such as PACs. Independent science, says the company, demonstrates that full spectrum cranberry is more effective in helping to prevent UTIs.
“In Europe, organic dietary supplements are only a small part of the overall market,” said Dan Souza, senior director of sales and marketing – DBS division. “We firmly believe this is because there has been a lack of investment in gold-standard clinical research involving organic ingredients. With strong scientific substantiation behind it, we believe Pacran Organic will enable our customers to tap into this fantastic opportunity.”
