The impact of having an EFSA approved health claim on your product may not be as high as you may think, according to consumer understanding expert Professor Stefanie Bröring and her team of researchers.
"Almost none of the German consumers understand the role of EFSA,"said Bröring - who told NutraIngredients that because of this any health claims approved by EFSA that appear on products are not being recognised for their true value by consumers.
"I think there is a great dilemma for industry in spending a lot of money on getting a health claim from EFSA and then being in the situation where nobody on the consumer's side knows what EFSA is or understands it,"she said.
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