logg has introduced the new Pop-Tarts Gone Nutty! varieties - Peanut Butter and Frosted Chocolate Peanut Butter.According to the US-based food company, Peanut Butter Pop-Tarts are sprinkled with fine sugar crystals while the Frosted Chocolate Peanut Butter flavor features a chocolate pastry crust and sweet frosting.
Both the products feature filling made with real peanut butter and are wrapped in gold foil, making them stand out from the brand's traditional silver foil wrappers.
The peanut butter flavors are available at retailers across the nation.
To support the launch, the Pop-Tarts toasting team is set to conduct a cross-country trip in a toaster-shaped truck to hand deliver the peanut buttery goodness.
Kellogg is a leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Its brands include Kellogg's, Keebler, Special K, Pringles, Frosted Flakes, Corn Flakes, Rice Krispies and Kashi among others.
