mping its singles range to help independent retailers get more out of the biscuit brand.Belvita Strawberry Duo Crunch and Belvita Honey & Nut variants will replace Belvita Yogurt Crunch and Belvita Milk & Cereals to create a better range for convenience stores.
Belvita Strawberry Duo Crunch is the number one sandwich SKU on the market, while Honey & Nut is the number one driver of consumer breakfast biscuits growth, providing a more enticing offer for small store shoppers in a portion pack ideal for breakfast on the go.
At its launch in 2010, Belvita Breakfast pioneered a new breakfast biscuit category, and has continued to innovate in the segment, with a total value of £56 million and growing.
The brand will be supported by a £7 million marketing investment in 2014, including TV, out of home, digital and sampling activity.
Susan Nash, trade communications manager at Mondelēz International, said:
“Belvita Breakfast is a pioneering product and has seen huge success since its launch, and we’re continuing to drive growth through investment and innovation in the range across all channels.
“We’re updating our single-serve range to make sure independent retailers get the most out of the UK’s top healthy biscuit and to provide the most exciting range for shoppers.”
