d healthy breakfast company Moma! continues its growth with a host of new listings.The brand’s Bircher Muesli has secured a nationwide listing with The Co-operative, a further 200 Boots stores will offer the product as part of its ‘Meal Deal’ and Sainsbury’s will launch a second flavour of the Moma! Bircher Muesli multipack strawberry and banana.
In another first for Moma!, the Bircher Muesli will also launch into Wetherspoons airport location across the UK, along with selected Yo! Sushi airport restaurants this May where Moma! will be the only branded product served on their conveyor belts.
Served in portion sized pots, the Moma! Bircher Muesli can be enjoyed at the table or on the go.
The development follows the brands’ investment in an outdoor advertising campaign across commuter trains in London.
The ad creative ‘Love Yo Moma!’ parodies 90s ‘Yo Momma’ jokes and aims to brighten up the morning commute.
The campaign will run across commuter trains in the South-East of England during May with a second push planned later in 2014.
Malcolm McDermott, brand manager at Moma!, said:
“As a healthy, filling breakfast option the interest in Bircher Muesli continues to rise, so it’s no surprise the retailers are responding to this demand.
“We are delighted with our new retail listings for the on-the-go breakfast pots as well as the rise in airport outlets stocking us on their breakfast menus.
“The expansion comes at a fitting time with the launch of our ATL campaign which continues to support our retailers by engaging our customers and driving them in store to purchase.”
Moma! MD, Tom Mercer, founded Moma! Foods in 2006 with a recycled filing cabinet on wheels in Waterloo Station.
Since then, Moma! has gone from strength to strength boasting listings in Waitrose, Sainsbury’s, Tesco and Ocado as well as on-board major airlines and Eurostar.
The Moma! range includes Bircher Muesli, a combination of low-fat yoghurt, fruit and jumbo oats that is low GI, low fat and high fibre and comes in three flavours – Strawberry & Banana, Wild Berry and Apple and Peach.
