Food Lion on Wednesday said that it has completed a revamp of 178 of its stores in Delaware, Maryland, Pennsylvania, Virginia and West Virginia.
The investment includes lower everyday prices on 6,000 items and improved selection of the My Essentials private brand. Stores also improved quality and variety in produce as part of the chain’s “Fresh from the Field” initiative and added around 800 new workers to improve service. The program, which the company terms "rebranding," represented the fourth phase of an initiative launched in 2011 with an eye on improving store volumes and customer perception at Food Lion. The retailer, a division of Delhaize America, has now applied the program to some 800 stores, or about 80% of its store base.
Food Lion said it was holding grand re-opening festivities at the 178 stores, including providing the first 50 customers at each location a bag of free groceries through Saturday.
The company also plans to kick off a week of giving by donating fresh produce and store brand products to local charities, including $5,000 to the Maryland Food Bank in Baltimore; $5,000 to the Delaware Food Bank in Milford, Del.; $5,000 to the Fredericksburg Food Bank in Fredericksburg, Va.; and $5,000 to the Capital Area Food Bank in Washington, D.C.
