Drinks giant Diageo has introduced Pimm’s liqueur brand in Greece, its first export market outside the UK.
The launch took place at Monstiraki Square in Athens with the arrival of 'Pimm's O'Clock' British double decker bus, known as friendship bus, from London.
The bus will tour the country for two months and consumers can take part in Friendship test and enjoy Pimm's.
Pimm's will be available in 3,000 bars and cafés across Greece. The company further plans to launch it in other Western European markets later in 2013.
In April 2013, Diageo added a Blackberry and Elderflower to the Pimm's range in the UK.
