YottaMark here, provider of the HarvestMark fresh-food insights and traceability platform, announced that it has acquired “substantially all” the assets of ShopWell Solutions, Palo Alto, Calif., supplier of the ShopWell nutritional guidance app.
Terms were not disclosed.
YottaMark will integrate ShopWell into its HarvestMark Insights group, with ShopWell’s website and mobile applications becoming YottaMark-branded properties.
The ShopWell app, which has over a million downloads, helps people make decisions about the food they eat. Personalized results show food scores and recommend foods based on the shopper’s specific dietary needs. At home or in the store, shoppers scan a food's bar code to get nutrition information and find out if the food is a good match.
HarvestMark’s traceability applications, which have been adopted by Driscoll’s, Raley’s, and Tanimura & Antle, provide shoppers with information about fresh food and measure quality and freshness throughout the supply chain.
“This acquisition anchors HarvestMark’s strategy as the leading provider of trusted information about food, and provides a critical channel to reach shoppers across the entire grocery store”, said Elliott Grant, YottaMark’s founder and chief technology officer, in a statement.
