ereal giant has launched the new range under its Nutri-Grain brand which includes – ‘toastable pockets’, ‘dunkable cereal slices’ and ‘breakfast biscuits’.“These food formats are tapping into the consumer desire in these markets for handheld breakfast,” Louise Sullivan, senior manager of communications, cereal category at Kellogg EMEA, told the reporter.
Sullivan said that just under half (40%) of continental European consumers want a breakfast that is “dunkable”.
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