German Chancellor Angela Merkel joined Nestlé Chief Executive Paul Bulcke at a ceremony to lay a foundation stone for the company’s EUR 220 million Nescafé Dolce Gusto site in Schwerin in the state of Mecklenburg-Vorpommern.
The factory is expected to create about 450 new jobs by the time is fully operational.
Continuous growth
“In spite of the difficult economic environment, we believe in Europe's strength,” said Mr Bulcke.
“We are convinced that growth is possible. This is why we are not only investing right now, but continuously, in the European market and in convincing innovations, modern technology, and highly qualified employees.
“This factory is not only our biggest investment in Germany, but one of our biggest-ever investments in Europe,” he continued.
“It reflects our long-standing commitment to Germany and illustrates our deep trust in a country where we have had successful operations for 110 years.”
Number one
Germany is Nestlé’s fourth biggest market worldwide and its number one market in terms of sales of Nescafé Dolce Gusto.
The factory in Schwerin will be the company’s third fully-dedicated Nescafé Dolce Gusto site, after Tutbury in the United Kingdom and Girona in Spain.
It will produce around two billion capsules per year for the German, Scandinavian and Eastern European markets.
