Fresh produce professionals from all over China, including Singapore, Malaysia, USA and India, visited this seminar to hear about the latest developments in local production to meet the changing consumer demands. During his presentation, Rijk Zwaan Chain Manager Asia Jan Doldersum focused on the importance of collaboration in the supply chain, illustrated by two case studies.
After the seminar Rijk Zwaan organized a dinner on the roof top garden of the Intercontinental Hotel, where the event took place. During this evening, the official launch of the Chinese version of Love my Salad took place, including the Weibo social website (the Chinese equivalent of Facebook).
Doldersum: “This is another step forward to enjoy vegetables together! In China consumers are not used to eat fresh salads. Vegetables are mainly used for stir-fry, hotpot, soups or are cooked. Now with the Chinese version of Love my Salad we can share recipes and eg. explain what kind of dressings to use. It is really an essential tool to educate Chinese consumers to change the eating habit. Luckily Chinese citizens are very active on social media so we expect our community will grow very quickly. Besides, we received a lot of positive reactions from our customers and partners: “This is exactly what we were waiting for!”.
