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Current Position:Home » News » Processed Foods » Bakery & Cereals » Topic

Special K Nourish: ‘The concept of hot cereal in the US is a cultural change’

Zoom in font  Zoom out font Published: 2013-06-09  Origin: bakeryandsnacks  Authour: Kacey Culliney  Views: 136
Core Tip: US consumers don’t have the habit of eating hot cereal, but they are very open to new concepts and the Special K Nourish launch should do very well, says an analyst.
Special K NourishKellogg has developed a sub-brand ‘Nourish’ under its weight management brand Special K and launched a single-serve hot cereal in the US.

The cereal comes in three flavors – maple brown sugar crunch, cranberry almond and cinnamon raisin pecan – all with nuts and seeds in a removable cap that can be stirred in.

The new pots mark the first hot cereal under the brand and are made with a wholegrain blend of quinoa, oats, barley and wheat at 190 calories.

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