Past-day coffee consumption of the adult population in the US has increased by 5% to 83% compared with last year, according to 2013 National Coffee Drinking Trends (NCDT) market research report by the National Coffee Association USA (NCA).
Past-day coffee consumption in the adult Hispanic-Americans has increased to 76%, up by 13% of the total population. In comparison, 47% of African-Americans and 64% of Caucasian-Americans drank coffee the previous day.
Daily coffee consumption, however, remained steady at 63%, while those who drink coffee at least once per week was up directionally to 75%.
The NCDT report revealed that the single-cup brewing has increased with 12% of American adults owning a single-cup brewer, a 2% up from last year. Awareness of single-cup brewers reached 82%, up from 71% in the previous year.
Past-day consumption of gourmet coffee beverage has grown 31%. But, consumption of traditional coffee has declined to 49% from 56% in 2012.
Overall daily consumption of coffee by younger consumers in 18-24 age group fell to 41% from 50% last year, and for those in 25-39 age group fell to 59% from 63%.
Conversely, overall daily consumption of coffee among those 60+ rose to 76% from 71% in 2012, and for those 40-59 to 69% from 65%last year.
NCA president and CEO Robert Nelson said: "NCA research finds that American coffee consumption continues to trend upward as consumers respond to variety and convenience."
