French drinks company is launching a red wine that will have the edge on its competitors - by adding a dash of cola.In a break with tradition Rouge Sucette, French for red lollipop, is made from 75 per cent grapes with water, sugar and cola flavouring making up the remainder.
Sure to horrify connoisseurs, it is designed to appeal to the younger 'Coke generation'.
Winemakers fear that young people who drink endless spirits and mixers will be difficult to attract if they do not adapt to their sweet palette.
The 9 per cent ABV blend is part of a new range by Aquitaine-based firm Haussmann Famille.
They also make fruity Passion Fruit and Grape Fruit blends.
The company recommends serving it ice-cold for the summer weather.
It went on sale this week for 2.95 euros a bottle and is hoped to become a feature of French barbeques and summer drinks parties.
Pauline Lacombe, Marketing Director of Haussmann Famille, said: 'The result is surprising; the balance between the bitterness of the wine and the sweetness of the cola is perfect.'
'We did a lot of research to elaborate the best recipe and the best mix between wine, water and the aroma.
'The packaging is fun, with a label in the shape of lollipop.
