Frutarom Health and Spanish biotech company AB-Biotics have signed an exclusive global agency sales and marketing agreement for marketing AB-Fortis, an encapsulated iron solution for the functional food market.
“This new agreement is in perfect correlation with Frutarom’s commitment to being the preferred partner for tasty and healthy successes,” said Valerie Barrois, segment manager of functional food for Frutarom Health. “Our proven experience and know-how in bringing healthy ingredients to food applications coupled with our advance formulations capabilities will enable us to develop extensively the food market for AB-Fortis.”
"This agreement marks a significant milestone for AB-Biotics, since the functional food market is a priority for our company,” said Miquel Angel Bonachera, co-CEO of AB-Biotics.
”Thanks to Frutarom Health we can bring AB-Fortis to this market with a top-positioned partner,” added Sergi Audivert, co-CEO of AB-Biotics.
AB-Fortis is a patented encapsulated iron system that is said to provide the recommended daily amount of iron in a single dose, while avoiding the metallic taste and classic side effects of standard iron supplements, such as dental darkening, gastrointestinal upset or nausea. The encapsulated iron can be incorporated into fat-rich matrices, such as milk or yogurt, without causing oxidation. In addition, AB-Fortis resists high temperatures and can be included in formulations across any pH level.
“We see a great potential for AB-Fortis in food fortification and supplementation in products such as dairy,beverages, infant nutrition or cereals, especially in Latin America and Asia Pacific but also in other regions such as Europe and the US where iron deficiency is well known among children and pregnant women,” continued Barrois. “We look forward to this agreement hallmarking our two companies’ global success.”
