The Twinkie officially made its return to store shelves today.
Hostess Brands relaunched the brand and other snack cakes. Consumers can visit a “snack spotting” link on hostesscakes.com to find out which retailers in their area have the treats on their shelves.
Several retailers boasted last week that they were among the first to get early shipments. As reported, Albertsons, Boise, Idaho, said last Wednesday that it was the first area retailer to have the brand for sale.
The return of the Twinkie comes nearly eight months after Hostess filed for bankruptcy, and Hostess’ Twinkie, CupCakes and other snack cakes disappeared from store shelves.
Private equity firms Apollo Group Management and Metropoulos & Co. purchased the snack cake portion of the company.
