| Make foodmate.com your Homepage | Wap | Archiver
Advanced Top
Search Promotion
Search Promotion
Post New Products
Post New Products
Business Center
Business Center
 
Current Position:Home » News » Frozen & Deli Food » Topic

KFC to launch upmarket restaurant concept

Zoom in font  Zoom out font Published: 2013-07-19  Views: 32
Core Tip: KFC is set to test a new, upmarket restaurant concept that will do away with the image of Colonel Harland Sanders and bone-in chicken.
KFC iKFCs set to test a new, upmarket restaurant concept that will do away with the image of Colonel Harland Sanders and bone-in chicken.

KFC Eleven — a reference to the 11 herbs and spices in the chain's Original Recipe chicken recipe — will open near KFC's Louisville headquarters on Aug. 5, according to an Associated Press report. The revamped eatery will be a stand-alone restaurant. The company also has plans for a second location in a strip mall, according to AP.

The menu will include updated side dishes, salads, rice bowls, flatbread sandwiches and only boneless pieces of Original Recipe chicken. The company hopes to use KFC Eleven as a laboratory of sorts, aimed at updating its offerings and appealing to a broader consumer base, particularly women. The decision to serve only boneless chicken was made to appeal to consumers in their 20s and 30s who grew up eating chicken nuggets and tenders. Bone-in chicken may be added to the menu in the future, said John Cywinski, president of KFC.

Yum Brands Inc. owns KFC in addition to Taco Bell and Pizza Hut.

 
 
[ News search ]  [ ]  [ Notify friends ]  [ Print ]  [ Close ]

 
 
0 in all [view all]  Related Comments

 
Hot Graphics
Hot News
Hot Topics
 
 
Powered by Global FoodMate
Message Center(0)