odka is to launch a price-marked version of its 50cl pack in the UK. The new bottle, which will retail at £13.49, has been designed with the independent off-trade in mind, according to the distiller.The launch follows the successful introduction of Campo Viejo and Malibu price-marked packs earlier this year.
Commenting on the Absolut launch, Chris Shead, off-trade channel director for spirits, said, “The introduction of our Absolut price-marked pack demonstrates our continued commitment to the independent off-trade to provide solutions that will drive profit for the channel through increased rates of sale."
He continued, "We have seen the success of both our Malibu and Campo Viejo price marked packs and we are confident that this bottle will deliver the same sales opportunity for retailers, whilst offering consumers value for money at point of sale."
