Tata Global Beverages, an India-based multinational non-alcoholic beverages company, plans to give global push to power brands - Tetley, Tata Tea, Himalayan and Eight O' Clock Coffee.
The move forms part of the company's strategy to achieve a turnover of $5bn over the next three years.
Under the strategy, the beverage company will also aggressively market regional beverages such as Kanan Devan, Chakra Gold and Gemini in South India, Vitax in Poland and Joekels in South Africa, Business Standard reported.
International markets account for 65-70% of total revenues of the company.
Tetley already sells in a number of markets globally. Indian product Tata Tea is available in markets such as Canada and West Asia while the company plans to introduce another Indian product Himalayan packaged water to Southeast Asia.
At present, tea accounts for about 70%, coffee accounts for 20% and water accounts for 5% of the company's turnover. The company plans to raise the contribution of coffee to 25% and water's contribution to about 10% over the next three or four years to make the portfolio a well-rounded one.
Tata Global Beverages managing director and CEO Harish Bhat said: "We continue to focus on product innovations in tea, coffee and water, to bring joy and great value to millions of our consumers across more than forty countries. We will also invest behind our strong portfolio of brands, including Tetley, Tata Tea, Eight O'Clock Coffee, Tata Water Plus and Himalayan water."
