Beverages, through its British subsidiary, has bought the entire stake in Australian coffee business Earth Rules.The move is said to be in line with the company's strategy to become a leader in natural beverages sector, which includes tea, coffee and water.
Earth Rules is involved in roast & ground coffee and in pods (single service portions) category in Australia, under the MAP brand.
In the US Tata Global Beverages already has its presence in the pods segment through an agreement with Green Mountain Coffee Roasters' Keurig single serve machines for Eight O Clock Coffee.
The company is also engaged in the single serve segment in Canada with Tassimo, for Tetley tea.
Tata Global Beverages MD and CEO Ajoy Misra said the acquisition will enable the company to further expand its offering in Australia to include coffee.
"It also helps us strengthen our portfolio in the high growth contemporary 'single serve business," added Misra.
The companies have not disclosed the financial terms of the transaction.
