“As the popularity of pomegranates continues to grow with consumers, large companies are seeing the value of incorporating the fruit as an ingredient in their food and beverages,” said Gerhard Leodolter, POM Wonderful VP, International Sales. “As an industry leader, POM Wonderful sees a need in the market for quality pomegranate ingredients. We offer our quality concentrate made without any added fillers or ingredients to a growing range of industries and manufacturers globally.”
Included in the company’s industrial products are: 100% pomegranate juice concentrate liquid and powder forms, POMx extract liquid and powder forms, juice infused arils, freeze-dried arils and Individually Quick Frozen (IQF) arils.
With more than 15,000 acres of pomegranate orchards in Central California, POM Wonderful is the largest grower and producer of fresh pomegranates and pomegranate juice in the United States. POM Wonderful grows, handpicks and juices its own pomegranates. Using its proprietary juicing technology, POM Wonderful crushes every pomegranate used to make its all-natural 100% pomegranate juice to deliver goodness from the entire pomegranate.
A World of Possibilities
Globally, pomegranate usage is on the rise. According to Innova, a global provider of market research, pomegranate is the most popular superfruit flavor as it was contained in more than 40 percent of beverage launches from June 2008 to May 2013 that featured superfruit flavors; Acai, with 12 percent, was second.
The fruit is currently being used in a variety of products including pomegranate-infused smoothies, frozen yogurts, craft beer, liqueurs, chocolate bars, salad dressings, spreads and jellies, baked goods, trail mix, salad toppings, ice cream flavors, cereals, sauces, marinades and nutritional supplements such as soft chews, capsules, tablets and gels.
Sustainable and Traceable
POM Wonderful is a vertically integrated pomegranate company with complete traceability. To ensure maximum quality control over all of its products, the company manages the entire process from cultivation to extraction and packaging, utilizing the latest technology and Good Manufacturing Practices at its state- of- the art facilities. By managing the entire production process, POM Wonderful produces a sustainable year round supply of this highly seasonal fruit and guarantees that its products come from only one source – 100% California-grown POM Wonderful pomegranates.
Partnering with POM
POM is committed to helping its partners develop their own branded products. Their Industrial Pomegranate Partnership Program was created to collaborate with leading grocers, retailers, restaurants, dietary supplement makers, food and beverage companies, and other finished product marketers to create new twists on the healthful fruit. The Partnership Program, which deploys product developers and flavor experts from the POM Innovation & Tech Center in Del Rey, California, works with global category leaders across multiple industries to develop new and innovative pomegranate-based products.
“There are a lot of wonderful possibilities,” said Leodolter. “Our company is more than a supplier of fresh pomegranates and the maker of America’s top-selling premium refrigerated juice. We’re committed to being a collaborative, long-term partner in the development of cost-effective, healthy pomegranate products across a number of categories.”
